Pink Bull Rodeo
Design for Education and Behaviour Change
Pink Bull Rodeo is a Canadian Communications and Technology Firm for People Trying to Change the World.
Turn important ideas into reality
Pink Bull Rodeo creates campaigns, digital experiences and scalable products that help public-interest organizations reach more people, inspire action and grow their impact.
We bring creative direction, technology, learning and behaviour-change strategy together—then build what the idea needs.
Important work deserves more than another program or PDF
Public-interest organizations hold extraordinary expertise, stories and ideas. But those assets are often confined to programs, presentations, reports or short-lived campaigns.
We help turn them into experiences people can enter, explore, use and share.
The result might be an interactive story, a practical digital tool, a learning platform, a public campaign or an entirely new social enterprise. We don’t begin with a predetermined format. We begin with the change you want to create.
We create
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Connected experiences that combine story, learning, participation and practical action.
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Media-rich websites, tools, simulations and products that invite people to explore complex issues for themselves.
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Accessible resources, toolkits and learning experiences designed to reach audiences across communities and regions.
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The technology, workflows and reusable components required to create, distribute and improve content efficiently.
Built for organizations doing complex human work differently
Our experience spans health, gender equity, violence prevention, community services, public education and organizational change. We work closely with subject-matter experts and communities to create experiences that are thoughtful, useful and compelling.
More than creative production
We help organizations answer the larger questions behind the deliverable:
What would make people care enough to participate?
How could this idea reach far beyond the original program?
What could we create that stakeholders can see, understand and support?
How could a successful initiative continue after its first big push?
Could existing expertise become a useful product or earned-revenue stream?
What becomes possible when creative and technical decisions happen together?