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Pink Bull by Ryan Valley

A smiling man with light brown hair and a beard, wearing a blue collared shirt, against a vibrant green and yellow gradient background.

I HELP YOU

Executive level strategic planning services
- Communications & Marketing Strategy
- Internal Brand
- Business Analysis and Technology Assessment
- Instructional & Behavioural Design
- Change Management
Professional design and development of visual and interactive communication materials
- Information Design
- Graphics
- Video Production
- Motion Design
- Interactive
Communications & Technology Implementation
- Product Management
- Project Management
- Campaign Management
- Stakeholder Coordination

Ryan Valley is the Principal Consultant and founder of Pink Bull Rodeo. The son of a technical writer, Ryan grew up around technology and digital design, and has been crafting digital experiences from a young age. He formally started his communications career in graphic design and social media marketing in 2014 building websites and campaigns for local organizations. This grew into a successful consulting and design firm while Ryan completed formal training in communications, design, and educational technology at University of Calgary, SAIT, and a Master’s at University of British Columbia.

After co-founding and building Hot Neon, an interactive animation and learning design agency, from the ground up from 2018 to 2025 and serving as the Country Manager for the Interaction Design Foundation, Ryan completed his MBA in Technology Leadership at York University’s Schulich School of Business and left to start Pink Bull Rodeo: a communications and design practice that’s both creative and flexible, leveraging strategy, design, and implementation skills to deliver outsized business value to his clients.

Pink Bull works on a few select projects each year which align with our expertise and areas of specialization:

Content Design: Motion Graphics, Video, and Visual Storytelling
Change Design: Digital Education, Performance Consulting, and Behaviour Change
Strategy and World Building: Branding, Communications, and Experience Design

Pink Bull works with scrappy teams of intrapreneurs, mavericks with big ideas, rebel brands, and social innovators to make life better - through work, health, and relationships.

Skills & Strengths

Founder: Entrepreneurial and innovative with strong business acumen
Strategy x Implementation: Thoughtful and action-oriented
Expert Generalist: Broadly capable in comms & technology; expert in motion design, learning, and behaviour change
Flexible and Collaborative: Plays well with others and shares generously

Niche Expertise & Lived Experiences

Public health: Practitioner, Patient, and Public Engagement
Methods: Knowledge Translation & Mobilization, Learning Design
Topics: Mental Health, Substance Use, Domestic Violence Prevention, Gender and Sexual Health
Audiences: Engaging predominantly male audiences and workplaces

Approach

I always start with understanding the audience or users affected by the project and advocate for their engagement and needs.
I believe the best solutions usually come from ideating multiple options and rapid iteration and testing.
I look at behaviour and change as complex systems and consider the conditions, context, and consequences of the project.

USED BY

Over the last 20 years I’ve had the privilege of working on some awesome projects with brands like:
Accent Inns, Active for Life, Alberta Conservation Association, Alberta Council of Women’s Shelters, Alberta Father Involvement Initiative, Alberta Health Services, Alberta Network of Immigrant Women, ATCO, Aucerna, BC Cancer, BC Centre for Disease Control, BC Women and Children’s Hospital, British Columbia Civil Liberties Association, Burrito Libre, Calgary Women’s Emergency Shelter, Canadian Parks and Wilderness Society, City of Calgary, City of Edmonton, City of New Westminster, Community Initiatives Against Family Violence, Doman Building Materials, Equity Leaders, Equimundo, Fear Is Not Love, Fisheries and Oceans Canada, Forge Centre for Dignity-Driven Leadership, Government of Alberta, Government of Canada, Hashtag Paid, HIM Health Initiative for Men, Hot Neon, Hotel Zed, IDI Intercultural Development Inventory, Imperial Oil, The Inclusive Workplace, IxDF Interaction Design Foundation, Kinsmen Club of Calgary, Little Caesars Pizza, Lucid Chart, MacEwan University, McGill University, Men &, Michael Smith Health Research BC, Mint Health + Drugs, Modus, Next Gen Men, PrecisionOS, Provincial Health Services Authority, Reach Edmonton Council for Safe Communities, Rodeo Burger, Royal Bank of Canada, Telus, Transalta, University of Alberta, University of British Columbia, University of Calgary, Westjet, World Health Organization, YWCA Edmonton
Thanks to all my partners, collaborators, and co-creators for the opportunities. Read more about select work below.

CREDENTIALS

MBA Technology Leadership
Schulich School of Business

Master of Educational Technology
University of British Columbia

Bachelor of Communication and Media Studies
University of Calgary

New Media Production and Design Diploma
Southern Alberta Institute of Technology

CERTIFICATIONS

Certified Leadership Coach
Essential Impact

Prosci® Certified Change Practitioner
Prosci

IAP2 Foundations
International Association of Public Participation

Meaningful Conversations & Participatory Leadership
Art of Hosting

Consulting

Problem:
“I need help defining the problem and recommended solutions.”
Solution:
Custom consulting engagement to clarify needs and propose relevant solutions.

Content Design

Elicit or evoke emotion through a single targeted communication asset.

Problem:
Nobody cares
Example Solution:
Video Story or Infographic

Change Design

Transform behaviour or transfer knowledge through a multi-asset intervention.

Problem:
People need to do something new or different
Example Solution:
Single Engagement, Communication, Training, or Reinforcement Intervention like a Course or Campaign

Strategy & World Design

Create systems of feedback loops to guide perception and behaviour with multiple levels of engagement.

Problem:
Starting something new
Example Solution:
Multiple interconnected Engagement, Communication, Training, or Reinforcement Interventions or Assets like a Product or Program