Full Stack

Comms & Design

Pink Bull by Ryan Valley

I HELP YOU

  • Executive level strategic planning services

    • Communications & Marketing Strategy

    • Internal Brand

    • Business Analysis and Technology Assessment

    • Instructional & Behavioural Design

    • Change Management

  • Professional design and development of visual and interactive communication materials

    • Information Design

    • Graphics

    • Video Production

    • Motion Design

    • Interactive

  • Communications & Technology Implementation

    • Product Management

    • Project Management

    • Campaign Management

    • Stakeholder Coordination

Ryan Valley is the Principal Consultant and founder of Pink Bull Rodeo. The son of a technical writer, Ryan grew up around technology and digital design, and has been crafting digital experiences from a young age. He formally started his communications career in graphic design and social media marketing in 2014 building websites and campaigns for local organizations. This grew into a successful consulting and design firm while Ryan completed formal training in communications, design, and educational technology at University of Calgary, SAIT, and a Master’s at University of British Columbia.

After co-founding and building Hot Neon, an interactive animation and learning design agency, from the ground up from 2018 to 2025 and serving as the Country Manager for the Interaction Design Foundation, Ryan completed his MBA in Technology Leadership at York University’s Schulich School of Business and left to start Pink Bull Rodeo: a communications and design practice that’s both creative and flexible, leveraging strategy, design, and implementation skills to deliver outsized business value to his clients.

Pink Bull works on a few select projects each year which align with our expertise and areas of specialization:

  • Content Design: Motion Graphics, Video, and Visual Storytelling

  • Change Design: Digital Education, Performance Consulting, and Behaviour Change

  • Strategy and World Building: Branding, Communications, and Experience Design

Pink Bull works with scrappy teams of intrapreneurs, mavericks with big ideas, rebel brands, and social innovators to make life better - through work, health, and relationships.

Skills & Strengths

  • Founder: Entrepreneurial and innovative with strong business acumen

  • Strategy x Implementation: Thoughtful and action-oriented

  • Expert Generalist: Broadly capable in comms & technology; expert in motion design, learning, and behaviour change

  • Flexible and Collaborative: Plays well with others and shares generously

Niche Expertise & Lived Experiences

  • Public health: Practitioner, Patient, and Public Engagement

  • Methods: Knowledge Translation & Mobilization, Learning Design

  • Topics: Mental Health, Substance Use, Domestic Violence Prevention, Gender and Sexual Health

  • Audiences: Engaging predominantly male audiences and workplaces

Approach

  • I always start with understanding the audience or users affected by the project and advocate for their engagement and needs.

  • I believe the best solutions usually come from ideating multiple options and rapid iteration and testing.

  • I look at behaviour and change as complex systems and consider the conditions, context, and consequences of the project.

USED BY

  • Over the last 20 years I’ve had the privilege of working on some awesome projects with brands like:

    Accent Inns, Active for Life, Alberta Conservation Association, Alberta Council of Women’s Shelters, Alberta Father Involvement Initiative, Alberta Health Services, Alberta Network of Immigrant Women, ATCO, Aucerna, BC Cancer, BC Centre for Disease Control, BC Women and Children’s Hospital, British Columbia Civil Liberties Association, Burrito Libre, Calgary Women’s Emergency Shelter, Canadian Parks and Wilderness Society, City of Calgary, City of Edmonton, City of New Westminster, Community Initiatives Against Family Violence, Doman Building Materials, Equity Leaders, Equimundo, Fear Is Not Love, Fisheries and Oceans Canada, Forge Centre for Dignity-Driven Leadership, Government of Alberta, Government of Canada, Hashtag Paid, HIM Health Initiative for Men, Hot Neon, Hotel Zed, IDI Intercultural Development Inventory, Imperial Oil, The Inclusive Workplace, IxDF Interaction Design Foundation, Kinsmen Club of Calgary, Little Caesars Pizza, Lucid Chart, MacEwan University, McGill University, Men &, Michael Smith Health Research BC, Mint Health + Drugs, Modus, Next Gen Men, PrecisionOS, Provincial Health Services Authority, Reach Edmonton Council for Safe Communities, Rodeo Burger, Royal Bank of Canada, Telus, Transalta, University of Alberta, University of British Columbia, University of Calgary, Westjet, World Health Organization, YWCA Edmonton

    Thanks to all my partners, collaborators, and co-creators for the opportunities. Read more about select work below.

Past Projects

CREDENTIALS

MBA Technology Leadership
Schulich School of Business

Master of Educational Technology
University of British Columbia

Bachelor of Communication and Media Studies
University of Calgary

New Media Production and Design Diploma
Southern Alberta Institute of Technology

CERTIFICATIONS

Certified Leadership Coach
Essential Impact

Prosci® Certified Change Practitioner
Prosci

IAP2 Foundations
International Association of Public Participation

Meaningful Conversations & Participatory Leadership
Art of Hosting

Consulting

  • Problem:
    “I need help defining the problem and recommended solutions.”

  • Solution:
    Custom consulting engagement to clarify needs and propose relevant solutions.

Content Design

Elicit or evoke emotion through a single targeted communication asset.

  • Problem:
    Nobody cares

  • Example Solution:
    Video Story or Infographic

Change Design

Transform behaviour or transfer knowledge through a multi-asset intervention.

  • Problem:
    People need to do something new or different

  • Example Solution:
    Single Engagement, Communication, Training, or Reinforcement Intervention like a Course or Campaign

Strategy & World Design

Create systems of feedback loops to guide perception and behaviour with multiple levels of engagement.

  • Problem:
    Starting something new

  • Example Solution:
    Multiple interconnected Engagement, Communication, Training, or Reinforcement Interventions or Assets like a Product or Program

  • A smartphone with a pinkish screen within a dark blue case.

    Information Design

  • Smartphone with a login screen showing an oval-shaped user icon and a red login button.

    Motion Graphics

  • An abstract illustration of a layered data storage or database icon with a dark blue background.

    Interactive Technology

  • Illustration of a human head in profile with a gear inside the head.

    Program Design

Play & Experiments

Take a look around and have fun! Learning and continuous improvement is the result of constant testing, trial and error, and just trying things out. Here’s a look behind the scenes at creative experiments and personal projects.